Contextual Commerce

Learn how how leading brands are adapting to the consumer journey shift, and what’s required for a more connected approach.

New research suggests that although brands should treat the milestone as a meaningful commerce opportunity, they shouldn't assume universal enthusiasm.

The pilot places Roundel upstream in the shopper journey as discovery shifts to generative AI platforms.

Crocs, Tarte and Pacsun explain why they are treating TikTok Shop less like a campaign and more like a core retail channel.

Here's how the manufacturer highlighted its brands through a full-scale omnichannel program at Walmart and other retailers.

The format weaves brand storytelling into the ride itself, aligning in-app media with where riders are headed.

Unpack how emerging ad formats, shifting shopper behavior and diversified inventory are transforming engagement and defining the future of omnichannel growth.

Chicory's latest expansion aligns with growing consumer interest in healthy living, home cooking and meal planning.

Why Contextual Commerce Media is Crucial for CPG Success

Yuni Baker-Saito explains why he thinks contextual media is better for advertisers, and how Chicory evolved from a shoppability-focused company to an end-to-end contextual commerce media platform.