Consumer Engagement

See how the retailer is expanding a long-term partnership and focusing on the product detail page experience.

Here's a snapshot of an industry leader from the P2PI member community.

New research from 84.51° highlights how consumers are prioritizing health while balancing value. 

Here are key principles brands can follow to effectively connect with shoppers, writes Aliza Freud of SheSpeaks Inc.

As the regional retailer expands its ad inventory, see how Instacart is increasing access to its in-store advertising solution.

Learn about the retailer's latest initiative, selected brand partners and enhanced store experience.

Here are some seamless and impactful strategies for in-store event marketing.

See how Mondelez International's digital shopping experience directed viewers to Walmart.com.

Beauty’s new playbook has AI, social media and transparency reshaping skincare marketing as brands adapt to a digital-first world.

See how AI, social media, inflation and digital engagement are shaping the retail landscape across generations.