Consumer Engagement

In-game integrations and a traveling physical activation help the retailer connect with digitally savvy audiences in their areas of interest.

Here are the lessons established brands can learn from emerging brands, writes Sarah Nesheim of Crafted.

Lyft's latest partnership takes digital retail media beyond traditional online storefronts.

Here are steps organizations can take to leverage this significant growth driver, writes Adam Skinner of Epsilon.

Here are some ways to make shopping more accessible and inclusive, writes Kayla Myhre of C+R Research.

At the center of Sam’s Club’s strategy is an "anytime, anywhere" shopping experience.

Walmart will beta test a solution in the next few months that allows select Walmart Connect advertisers to directly plug in and access Vizio connected TV inventory.

Special K’s pilot campaign in U.K. tackles declining brand volume and value by testing a new growth strategy.

The Best Buy Creator program helps shoppers discover the new technology and products that popular creators feature in their content. Learn more.

See how Absolut, Aperol, Recess and others will engage festivalgoers at Coachella and Stagecoach this spring.