Consumer Engagement

Beauty’s new playbook has AI, social media and transparency reshaping skincare marketing as brands adapt to a digital-first world.

See how AI, social media, inflation and digital engagement are shaping the retail landscape across generations. 

Our latest display gallery presents a sampling of eye-catching and effective activations representing a variety of product categories — in a variety of retail environments.

See how the prestige beauty giant is integrating Adobe's technology to enhance efficiency as well as modernize and accelerate campaign execution.

The midyear launch should also create opportunities for its Best Buy Ads retail media arm.

Here's how a Schwarzkopf traveling salon visited Walmart stores and other sites to build brand awareness and exceed multiple KPIs.

The home improvement rivals launched similar AI tools to help shoppers with home projects and advice.

This year's event provided attendees with diverse perspectives on advancing their retail media journeys.

See how the brand is highlighting the launch of its rewards program and encouraging sign-ups through a sweepstakes.

Learn about “Ulta Beauty World,” happening this spring in San Antonio.