Consumer Engagement

Taking another look at category management can help retailers develop a more efficient shelf policy.

Yoo-hoo launches first-ever under-the-cap promotion.

Minute Maid targets families and tweens with two Scooby-Doo promotions

Graphics and cooler barrels aim to boost impulse sales in c-stores.

Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs.