Loyalty Marketing

P2PI's retailer profiles are updated regularly with promotional developments, collaborations, AI activity and more. Here is a sampling of recent profile additions. The changes are made biweekly.

Retailer rolls out membership program in first market outside U.S.

Brandmovers' Jennifer Kunz highlights unique programs resonating with consumers across categories.

As wine demand softens, the brand is using loyalty to drive trial, capture data and rethink shopper engagement.

The warehouse club's member-first creator strategy could reshape what's on the shelf.

As consumer expectations rise beyond price, companies like Kroger and Danone are reengineering their loyalty strategies so they don't just offer better rewards, but rather deliver more personalized, connected experiences.

P&G speaks to a new generation of consumers through an integrated, digital-first strategy that features a musical collaboration.

Here's how brands can make the most of the in-store environment, writes Brandmovers' Francesco Onorato.

The retailer's partnership with Swiftly builds on momentum within the convenience channel.

Derek Gaskins, BP head of guest experience, details the necessity of a seamless shopper journey, leveraging high-value categories like coffee and tobacco, and challenging giants such as Walmart through coalition-based retail media.