Consumer Engagement

The Lego Botanicals global pop-up shop tour is part of a multifaceted campaign designed to celebrate love and connection and remedy loneliness in an increasingly digital world.

Explore how shifting consumer behaviors and emerging trends are reshaping brick-and-mortar retail media in this data-driven webinar.

Among the new features, the retailer is testing a capability that allows in-store shoppers to open locked display cabinets using the app.

Concept store showcases brand’s latest technologies and lets consumers test products.

The Warehouse Group’s Noel Leeming worked with global retail media platform Zitcha for a 2023 holiday campaign using Meta managed partner ads.

There are three important considerations for capturing the hearts — and dollars — of this generation, writes Matt Knust of InMarket.

At NRF, executives the two brands discussed current use cases leveraging autonomous AI to transform consumer experiences. 

Organic healthcare brand Eez Co. launched a Sootheez line of throat soothing drops at Target and Walmart in September, giving Target an exclusive strawberry lemonade flavor.

During NRF, one executive predicted that 2025 will be the year we’ll see proper value from AI solutions through transformational use cases in areas like customer service and search assistance.

Liz Roche and Michelle Weiskittel share how the Collective is enhancing media effectiveness through automation, personalization and integrated measurement strategies.