Gamification

Walmart is celebrating the 15th anniversary of Mojang Studios’ Minecraft by offering exclusive licensed products and in-game items.

Lowe's Style Studio launched on the Apple system in February. It will be tested this month at stores in North Carolina, New Jersey and California.

Jordan Berke, founder of Tomorrow Retail Consulting, kicked off the final day of Future Forward with a keynote exploring digital in-store engagement and what he calls “the immersive journey of retail.”

Revlon has collaborated with Redecor to introduce shades from its lipstick collections to the design simulation game for players to decorate their virtual spaces.

The debut of a digital game will kickstart a global marketing campaign to relaunch the iconic collectibles from the toy brand.

The brand activates its NFL sponsorship ahead of the playoffs through an interactive tournament that brings football-themed, native gameplay to Fortnite Creative.