Best Buy Expands In-Store Experiences for Emerging AI, XR Wearables
Best Buy is expanding its in-store tech experiences with activations for two emerging wearable technologies: Meta’s Ray-Ban Display glasses and Viture’s XR (extended reality) eyewear.
The moves reflect Best Buy’s broader strategy to position its stores as discovery hubs for new technology — emphasizing education, trial and expert support to bridge the gap between online buzz and real-world adoption.
Meta’s Ray-Ban Activation
The retailer, which has long used in-store demos to showcase innovation in consumer electronics, is the exclusive big-box partner for the new Meta Ray-Ban Display glasses. The smart eyewear features a built-in visual display that overlays digital information in the wearer’s field of view.
In early October, Best Buy stores in major markets began hosting bookable demo experiences, where trained “Meta specialists” help shoppers test the technology, fit the glasses and explore AI-powered functions such as visual instructions and hands-free navigation.
The partnership also includes expanded Meta-branded spaces in hundreds of stores, designed to let consumers compare multiple models — including Ray-Ban and Oakley AI glasses — in one destination.
Viture’s XR Activation
Separately, XR eyewear manufacturer Viture has rolled out its Viture XR Glasses in 200 Best Buy locations nationwide, giving shoppers a chance to experience full-display extended reality eyewear in person. In-store demos take place in the gaming section, allowing customers to test the glasses’ 2D and 3D viewing capabilities and explore accessories designed for consoles such as the Nintendo Switch.
For both Meta and Viture, the partnership underscores the importance of hands-on retail experiences to drive awareness and understanding of emerging wearable categories that are still largely unfamiliar to mainstream consumers.
