Consumer Engagement

While BevAlc promotions have traditionally faced compliance and measurement challenges, the new program helps brands run targeted, trackable campaigns within the retailer’s app.

The move means loyalty members no longer need the retailer app to access digital coupons. Stop & Shop also made a similar move.

The spot taps into 1990s nostalgia and Canadian identity as it reminds the viewer the brand is available in stores.

P2PI caught up with the company's CMO Raj Joshi to discuss the organic food brand's new campaign, marketing initiatives and Canadian products rolling out in the U.S.

The measurement tool helps brands assess incrementality and performance across MAP’s omnichannel media ecosystem.

Following a quiet April rollout, the grocer shares how new tools are streamlining execution and meeting growing CPG demand for flexibility.

Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights.

Here are ways for brands to have impact on screens and store shelves, writes Sarah Young of SALT XC.

HGG is defining what it means to be a modern Hispanic and tech-forward grocer through the power of AI and marketing enhancements.

The new digital experience brings together consumer insights, shoppable Pinterest boards and influencer activations.