Albertsons Deploys Google Cloud's Conversational Commerce Agent The retailer's updated AI tool enhances search, personalization and product discovery across all banner apps. Pinterest Launches Where-to-Buy Links New shoppable ad feature allows CPG marketers to guide users to multiple retailers. Brands Get Creative With Pop-Ups Five activations show how brands are reimagining pop-ups as cultural events that drive connection, conversation and conversion. Trubar Raises Bar With Walmart Connect Campaign Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales. Q&A: Brian DeCoveny of Barrows Connected Store Here's a snapshot of an industry leader from the P2PI member community. Ace Hardware Unveils Store Remodeling Investment The company plans to retrofit more than 80 stores with its Elevate3 Ace experiential format. Ulta Rethinks Store Experience, Promotional Strategy The retailer is leaning on stores as omnichannel engines while sharpening marketing, digital and cultural engagement. Look Inside: Wine Rack Boutiques Debut in Select Farm Boy Stores The shop-in-shops focus on Ontario wineries and include limited edition options. CTV Adds Lift to Walmart Connect’s Retail Media Momentum In the latest earnings call, CEO Doug McMillon said advertising, membership and marketplace are “changing the shape” of Walmart’s income statement. Chomps Leans Into American Nostalgia With Immersive Pop-Up Learn more and view an image gallery of the retro-themed activation tied to back-to-school season. First Previous 11 12 13 14 15 Next Last
