Boursin Canada Plans Pop-Up on Ski Slopes
Boursin Canada is bringing a pop-up event to the slopes, inviting guests to stop by for samples and experiential activities.
The Boursin Apres-Ski Thru takes place Saturday, Jan. 31, and Sunday, Feb. 1, at Blue Mountain resort in Ontario. There, guests can ski through or walk up to the chalet to receive a complimentary Boursin cheese plate. The plate is designed for sharing and features a Boursin puck of seasonal cheese paired with seasonal vegetables, olives and charcuterie. Hot beverages will be served as well.
The pop-up includes an outdoor lounge, fire pits, an immersive ski-lift content studio, and music by Toronto DJ and content creator Elise Purson.
"The Boursin brand has been built around bringing people together and the joy of sharing moments," Marie-Eve Robert, VP of marketing & sustainable development at Groupe Bel, said in a news release. "Skiing, and inevitably après-ski, an essential part of Canadian culture, was the perfect opportunity to introduce Boursin and elevate the experience."
