Consumer Engagement

A pilot program in select stores offers shopper guidance and sampling experiences during “The Beauty Event.” It's Walmart’s latest move to elevate the beauty category.

Brindley previously was CEO of Revolution Beauty and held leadership roles at Walgreens and Boots UK.

On May 8, the Allume Group CEO will unpack how AI, affordability and content are reshaping the shopper journey.

In-game integrations and a traveling physical activation help the retailer connect with digitally savvy audiences in their areas of interest.

Here are the lessons established brands can learn from emerging brands, writes Sarah Nesheim of Crafted.

Lyft's latest partnership takes digital retail media beyond traditional online storefronts.

Here are steps organizations can take to leverage this significant growth driver, writes Adam Skinner of Epsilon.

Here are some ways to make shopping more accessible and inclusive, writes Kayla Myhre of C+R Research.

At the center of Sam’s Club’s strategy is an "anytime, anywhere" shopping experience.

Walmart will beta test a solution in the next few months that allows select Walmart Connect advertisers to directly plug in and access Vizio connected TV inventory.