Consumer Engagement

Through an expanded partnership with Looma, the retailer is doubling down on video screens in its wine and spirits departments.

In this on-demand Retail Intel webinar, marketers from Ace Hardware, Dreyer's Grand Ice Cream and Spark Foundry explore the role of creative in delighting and engaging consumers.

The location will function more like a rotating retail destination than a traditional big-box store, featuring experiential zones with a commerce focus.

The Canadian retailer's recent partnerships automate store operations, enhance marketing and connect digital and physical shopping experiences.

7-Eleven built buzz for its annual micro-holiday by partnering with Coca-Cola Co.’s Powerade and Ferrero Group’s Nerds to launch a pair of new Slurpee flavors.

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.

Brands and retailers are rethinking how they guide consumers to reduce friction and build relevance along the path to purchase.

Stingray Advertising, in collaboration with IAB Canada and Leger, identifies what works in retail audio and how to plan for success.

Unpack how emerging ad formats, shifting shopper behavior and diversified inventory are transforming engagement and defining the future of omnichannel growth.

The collaboration allows non-endemic brands to reach Walgreens.com customers with relevant messaging.

A U.S. pilot program collapses the funnel between inspiration, product selection and checkout.

Heineken, Ghirardelli, Oreo and other brands have caught our eyes in stores this holiday season.