Consumer Engagement

The new alliance addresses the disproportionate allocation of advertising investment.

New partnership enables DGMN advertisers to reach shoppers with incentivized offers.

Partnership designed to drive CPG growth through contextual commerce.

The humble print receipt has become a vehicle for change for the Canadian grocer.

Walmart, Sam's Club, Albertsons Cos. and others shared retail media-related advancements, collaborations and news during the month.

The evolution stems from Sam’s Club’s broader omnichannel vision, and includes new measurement tools as well as forthcoming formats like influencer- and creator-led content.

Dick's Sporting Goods' David Young will explore how RMNs can go beyond conventional ad placements to build more immersive and engaging consumer experiences.

The ongoing promotion and gamified experience links purchases with access to monthly exclusive content and experiences that tap into Gen Z and Sprite fan interests.

See which other marketing leaders have been added to the event's lineup of powerhouse speakers and trending topics.

Criteo's new solution integrates video, display and sponsored product ads into one unified platform for retail media.