VIDEO CASE STUDY: Bodyarmor Hydrates Spring Breakers at 7-Eleven

The Coca-Cola Co.'s Bodyarmor teamed up with Barstool Sports to drive traffic at 7-Eleven stores during the 2025 spring break season.

The campaign leveraged Barstool's massive media platform to increase awareness of Coca-Cola's electrolyte-infused, rapid rehydration sports drinks in the growing isotonics segment, said Courtney Nordin, shopper marketing director for small format at Bodyarmor.

This campaign received a 2025 OmniShopper Award in the Collaborative Brand-Retailer (Single Activation) category.

Watch the video to learn the range of online and offline strategies that encouraged college-age shoppers — mostly male — to seek a respite from their hangover-prone vacation lifestyles.