RMS Canada to Explore How Smart Design Is Advancing Static In-Store Retail Media

As retail media continues to expand, much of the industry’s attention has focused on digital formats. But one of the most underutilized channels in retail media remains firmly rooted in the physical store.

A session at P2PI’s upcoming Retail Media Summit Canada, titled “Designing for Static, In-Store Retail Media Success,” will examine how thoughtfully designed, physical in-store touchpoints can play a critical role in driving shopper engagement, product discovery and measurable returns for both brands and retailers.

Session Speakers:

• Oscar Bertola, creative director, Transcontinental.
• Andy Priestman, director of business development and innovation, Transcontinental. 

The session will focus on how design strategy, forward planning and channel alignment can elevate static in-store retail media from a tactical afterthought to a high-impact component of omnichannel retail media campaigns. Bertola and Priestman will also share real-world examples and outline how smarter design decisions can help overcome these challenges — creating outcomes that simultaneously support retailer revenue goals, brand ROI and shopper experience.

Attendees can expect practical insights into how static in-store retail media can be designed and deployed more strategically to close the gap between media exposure and purchase.