Consumer Engagement

P2PI caught up with the company's CMO Raj Joshi to discuss the organic food brand's new campaign, marketing initiatives and Canadian products rolling out in the U.S.

The measurement tool helps brands assess incrementality and performance across MAP’s omnichannel media ecosystem.

Following a quiet April rollout, the grocer shares how new tools are streamlining execution and meeting growing CPG demand for flexibility.

Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights.

Here are ways for brands to have impact on screens and store shelves, writes Sarah Young of SALT XC.

HGG is defining what it means to be a modern Hispanic and tech-forward grocer through the power of AI and marketing enhancements.

The new digital experience brings together consumer insights, shoppable Pinterest boards and influencer activations.

P2PI takes a deep dive with CVS Media Exchange's Parbinder Dhariwal on why the RMN decided to partner with Reddit and how the collaboration will help brands connect with shoppers in a meaningful, contextually relevant way.

The grocer's experience team wants to blend daily rhythms and digital touchpoints to build seamless shopper journeys.

Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI.