Agency

The inaugural Affordability Tracker finds that while grocery purchasing power has improved since 2023, shoppers remain highly value-conscious.

See what the agency's business development lead has to say about better shopper marketing strategies and data-driven solutions.

See what the agency's SVP has to say about BevAlc strategy and accelerating discovery.

The manufacturer selected the WPP Enterprise Solutions company to unify shopper marketing, digital shelf and retail media efforts.

"Free Finds You" focuses on the emotional payoff of unexpected gifts.

Our fifth annual program recognizes young professionals in commerce marketing and their contributions to the industry.

We're keeping the nomination window open through July 17 for our 11th annual awards program.

More than 60% of shoppers surveyed spend $50 or less on the patriotic holiday, according to data from Breaktime Media.

The annual program recognizes female leaders at brands, retailers, agencies and solution providers for their impact in the commerce marketing industry.

P2PI's sixth annual program celebrates the year’s best digital, in-store, integrated and collaborative marketing activations. Enter by June 30.

Learn about 30 marketers who are shaping the evolution of retail media and advancing connected commerce across the path to purchase.

The 'Non-Stop' traveling beauty shop redefines a traditional pop-up concept.