Agency

This latest investment comes a year after Acosta introduced its unified brand collective, combining its omnichannel retail, marketing and foodservice agencies.

Here’s a snapshot of industry leaders from the P2PI member community: Blue Chip and Select.

The third annual awards program spotlights the next generation of leaders in commerce marketing.

We're keeping the nomination window for our second annual awards program open through April 14. The program honors the top commerce marketers pioneering retail media.

P2PI's second annual awards program will honor the top commerce marketers across brands, retailers, agencies and solution providers who are pioneering retail media. Nominate a colleague or peer by March 31.

Attending Shoptalk? Join P2PI for a free evening of networking, drinks and light bites on Monday, March 18, at The Cosmopolitan in Las Vegas, after a day of learning.

Retail media has intensified the need for internal alignment at CPGs, writes Rob Rivenburgh of The Mars Agency.

Here’s a snapshot of industry leaders from the P2PI member community: Public Label and Heineken USA.

The digital marketing trends that defined the fourth quarter of 2023, according to Skai, include commerce ads boosting paid social investment and cost-per-click growth propelling retail media spend.

This year’s impressive list of 37 winners represent a diverse mix of voices from brands, retailers, agencies and solution providers.