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Path to Purchase NOW Series 2023
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2024 Media Kit
Kroger Decouples Data With New Programmatic Solution
Kroger's retail media arm now allows advertisers to activate its purchase-based audiences directly in their existing DSP seats through an exclusive partnership with The Trade Desk.
Infographic: Understanding Flawed Data
Recent research from Kroger’s 84.51 data analytics subsidiary indicates that brands may be basing big business decisions on fundamentally flawed data.
Q&A: The CPG Guys and Vestcom unpack the massive opportunity in-store media represents
More than double the reach of digital audiences, in-store media enables brand advertisers to reach shoppers at scale, and drives measurable conversion.
CitrusAd Introduces Keyword Bidding
The new capability, which is expected to go live by June, will allow marketers to include multiple keyword bid strategies within a single campaign.
Quotient Launches Network to Consolidate Off-Site Retail Media
Campaigns executed through the Retail Ad Network are delivered programmatically across web and DOOH properties.
HelloFresh Modernizes Its Retail Media Processes
The HelloFresh Media Portal, powered by Brandcrush, provides brands with better access to targeted media opportunities such as in-box sampling, inserts and online marketing.
Quotient Expands Measurement Capabilities
Company enables marketers to holistically measure the impact of promotions with media such as DOOH, sponsored search, and onsite and offsite display advertising.
Instacart's Eversight Acquisition Inspired by Rising Prices
Instacart is expanding its advertising capabilities with the acquisition of an AI-powered pricing and promotions platform for CPG brands and retailers, particularly within the grocery industry.
Stella & Chewy's Debuts First National Ad Campaign
The omnichannel effort, which also highlights the brand's new "All You Need Is Raw” tagline, consists of multiple ad spots, CTV, audio, social media, mobile rich media support and custom content.
In-Store Marketplace Launches, Offering Integrated Retail Media Platform
An initiative uniting multiple media service providers, including Vibenomics, Mood Media, Sellr Technologies and FuelMedia TV, expands access to digital audio and display inventory.