Media Planning/Buying

See what other marketing leaders have joined the event's lineup of powerhouse speakers.

On-Demand Webinar: Join the webinar to get actionable insights to help CPG brands align top-down strategy with execution, optimize omnichannel investments, and prepare for critical conversations with retail partners.

As retail media spend surges, the blockbuster deal is an attempt to position the two longtime rival companies to better compete and help solve the fragmentation challenge brands are facing.

P2PI talked with Ross Cully about the deal, which expands the agency’s commerce marketing capabilities and increases its managed media spend by 20%.

Co-op Media Network's physical touchpoints will be installed at store entrances, foyers or outward-facing windows at its busiest, urban locations.

Instacart, Ahold Delhaize, Google and others announced retail media-related advancements, collaborations and other news last month.

The deal will provide clients of all three organizations broader access to audience targeting, media measurement, in-flight optimization and clean room solutions.

This proprietary research shares insights on how commerce marketers are approaching future investments, their retail media mix, measurement and much more.

The Canada-focused effort includes custom skincare selections inspired by top Prime Video genres.

Brian Gleason, Ryan Damon and Connor McGogney were promoted to new or expanded roles as Criteo looks to further cement its place in the retail media realm.