Media Planning/Buying

The collaboration provides a full-service solution uniting strategy and data insights, content, media and operations under one platform.

The partnership with Net Conversion will focus on customer acquisition, loyalty and omnichannel media strategies.

See what other marketing leaders have joined the event's lineup of powerhouse speakers.

As retail media spend surges, the blockbuster deal is an attempt to position the two longtime rival companies to better compete and help solve the fragmentation challenge brands are facing.

P2PI talked with Ross Cully about the deal, which expands the agency’s commerce marketing capabilities and increases its managed media spend by 20%.

Co-op Media Network's physical touchpoints will be installed at store entrances, foyers or outward-facing windows at its busiest, urban locations.

Instacart, Ahold Delhaize, Google and others announced retail media-related advancements, collaborations and other news last month.

The deal will provide clients of all three organizations broader access to audience targeting, media measurement, in-flight optimization and clean room solutions.

This proprietary research shares insights on how commerce marketers are approaching future investments, their retail media mix, measurement and much more.

The Canada-focused effort includes custom skincare selections inspired by top Prime Video genres.

Brian Gleason, Ryan Damon and Connor McGogney were promoted to new or expanded roles as Criteo looks to further cement its place in the retail media realm.

In collaboration with The Trade Desk, the beta offering helps brands reach CVS loyalty members across off-site touchpoints, including programmatic display and CTV.