Retail Media Fuels Omnicom's Acquisition of Interpublic Group As retail media spend surges, the blockbuster deal is an attempt to position the two longtime rival companies to better compete and help solve the fragmentation challenge brands are facing. Burt's Bees Teams With Amazon on 'Screencare' Product Sets The Canada-focused effort includes custom skincare selections inspired by top Prime Video genres. Exclusive: Inside Casey's New Brand Identity P2PI spoke with VP Steph Hoppe on the c-store's “It’s Not Crazy, It’s Casey’s” campaign, as well as its growing store footprint and food business. Sponsored Commerce Marketing Agency Guide 2023 This year's guide features in-depth profiles from 12 leading companies. Sponsored 2022 Guide to Retail Media Networks The inaugural guide features in-depth profiles from 18 leading companies. EIQ Promotes Territo to EVP of Content, Communications Egglife Unveils Awareness Campaign 2021 Shopper Marketing Agencies Solutions Guide Dole Touts 'Malnutrition Labels' Walgreens Stages a Private Label House Party 1 2 3 4 5 Next Last
