Top Retail Media Stories From September 2026
Notable P2PI retail media headlines include an exclusive look at Mariano's and our annual Hall of Fame honorees.
Brands, retailers and commerce marketers shared research, promotions and examined in-store opportunities throughout September. A roundup of P2PI retail media headlines includes:
- Retailer Playbook: How Mariano's Builds In-Store Discovery: In this member exclusive, the Chicago-born grocer blends fresh food, local discovery, specialty departments and Kroger-scale capabilities to create a distinctive shopping experience.
- The In-Store Retail Media Opportunity: This infographic examines how shoppers respond to in-store experiences and media, where brands see the most opportunities, and three strategies for expanding retail media inside the store.
- P2PI Names 2026 Hall of Fame Inductees: We reveal the three industry leaders who are being inducted into the Path to Purchase Institute Hall of Fame. This year's honorees include executives from Ahold Delhaize USA, The J.M. Smucker Co., and Kimberly-Clark.
- Associated Food Stores Launches Retailer Media Network: The retailer teamed with Digits to offer a full suite of digital and in-store media tactics.
- Smart & Final Builds Out In-Store Media Network Through Quad Partnership: Grocery retailer Chedraui USA is expanding its retail media by deploying digital screens to 25 of its Smart & Final stores.
- Winning 'Decision Season' — How Early Shoppers, AI Are Transforming Holiday Retail: InMarket report reveals that two-thirds of consumers begin shopping in early autumn, and how brands can adapt.
- How Digital Printing Can Help Brands Connect With Today's Shoppers: Menasha Packaging's Regina Bailey explains the benefits of innovative packaging for consumer engagement.
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Retailers, marketers and solution providers appointed new executives, including:
- Epsilon Announces 3 Leadership Appointments: The advertising and marketing services company has hired a chief growth officer, chief solutions officer, and general manager for its digital media arm.
- Target Appoints Former Hilton Exec as CMO: The retailer has named Mark Weinstein as its new chief marketing and guest experience officer.
- Lars Djuvik Named CRO of Surfside: The advertising operating system has named a new chief revenue officer.
Path to Purchase Institute is mapping the shifting landscape of in-store retail for its Nov. 10-12 InStore Ignite event, including:
- Interactive Workshops to Help Brand, Retail Leaders Turn Insights Into Action at InStore Ignite: P2PI's November event offers strategies to help brands and retailers navigate the evolving physical store landscape.
