Financial terms are not being disclosed but the deal has closed. The partnership will allow the two companies to offer their clients end-to-end commerce solutions.
It’s the company’s first accreditation by the Media Rating Council for impression and click metrics across desktop, mobile web and in-app environments.
Advertisers and agencies who work with the retailer's Member Access Platform can immediately buy sponsored product ads along with "campaign-enhancing" technologies using a self-service interface.
Amazon has elevated Tinuiti to “advanced partner” status through a new global recognition program that recognizes partners based on the growth they deliver for Amazon's Ads Partner Network.