As retail media spend surges, the blockbuster deal is an attempt to position the two longtime rival companies to better compete and help solve the fragmentation challenge brands are facing.
Financial terms are not being disclosed but the deal has closed. The partnership will allow the two companies to offer their clients end-to-end commerce solutions.
It’s the company’s first accreditation by the Media Rating Council for impression and click metrics across desktop, mobile web and in-app environments.