Market Research/Analytics/Insights

Out-of-home ads are poised to play an essential role in generating authentic brand connections, writes Terry Monday of Imagine.

At the November event, leaders from the companies will unpack how the CPG brand is getting the scoop on its natural foods-leaning ice cream shoppers, and how it is turning these insights into action.

Here’s a snapshot of industry leaders from the P2PI member community: Amylu Foods and C+R Research.

While many households take part in familiar routines, there's an opportunity and desire for new holiday experiences, according to insights from Kroger's 84.51°.

While digital video ad spend and consumer consumption is on the rise, there is a misalignment between how consumers prefer to shop using video and how advertisers create and deliver these ads, an IAB study found.