Market Research/Analytics/Insights

This growing global alliance was created to help marketers enhance retail media performance in real time with metrics like total share of search and out-of-stock data.

While online transactions in the U.S. saw only a 2% year-over-year increase on Black Friday, Cyber Monday showed a significantly stronger performance in the first 12 hours of the sales event, according to data from Criteo.

Out-of-home ads are poised to play an essential role in generating authentic brand connections, writes Terry Monday of Imagine.

At the November event, leaders from the companies will unpack how the CPG brand is getting the scoop on its natural foods-leaning ice cream shoppers, and how it is turning these insights into action.

Here’s a snapshot of industry leaders from the P2PI member community: Amylu Foods and C+R Research.

While many households take part in familiar routines, there's an opportunity and desire for new holiday experiences, according to insights from Kroger's 84.51°.

While digital video ad spend and consumer consumption is on the rise, there is a misalignment between how consumers prefer to shop using video and how advertisers create and deliver these ads, an IAB study found.