Infillion Acquires Catalina Infillion will integrate Catalina’s U.S. purchase data into its platform for verified measurement and campaign optimization. How to Measure AI Success — and Machine-Age Marketing Metrics Goodway Group's Daniel Cinquegrano shares how marketers can connect AI investment to real business and shopper outcomes. Examining What Innovation, 'New' Mean to Shoppers 84.51° insights help brands and retailers understand what consumers consider to be new or innovative. Vista Grande Consultancy Acquires Ameritest Creative Testing System The move adds Ameritest’s creative testing product to Vista Grande’s innovative consumer and shopper insights capabilities. Jenda Rolls Out Upgraded Platform for Daily BevAlc Insights The upgraded interface merges nationwide store-level data to highlight performance drivers and emerging risks for suppliers. Ibotta, Circana to Track Incremental Sales From Digital Offers The collaboration combines Circana’s measurement and analytics capabilities with Ibotta’s item-level promotional campaigns. Circana Acquires Nielsen’s Marketing Mix Modeling Business Learn how the deal strengthens Circana’s global media measurement platform. Circana Names Cara Pratt President of Global Retail and Media Pratt joins the market research firm after nearly eight years at Kroger’s data science and media subsidiary 84.51°. Ahold Delhaize USA to Roll Out Data Enhancements The retail group's latest partnership renewal aims to improve supply chain efficiencies and promotional effectiveness. Private Label Sales Are In Learn how store brands performed in comparison with national brand sales. 1 2 Next Last
