Market Research/Analytics/Insights

Research from The Harris Poll and Quad highlights opportunities for marketers to use in-store experiences, print and packaging to build shopper trust and loyalty amid digital fatigue.

Notable P2PI retail media headlines include an exclusive look at Mariano's and our annual Hall of Fame honorees.

November event will address omnichannel challenges, AI implementation, and the future of in-store merchandising.

On Nov. 12, Lyons Wyatt will explore how the rapidly expanding use of GLP-1 medications is influencing shopping habits and creating new opportunities for retailers and CPGs.

See what the agency's business development lead has to say about better shopper marketing strategies and data-driven solutions.

See what the agency's SVP has to say about BevAlc strategy and accelerating discovery.

More than 60% of shoppers surveyed spend $50 or less on the patriotic holiday, according to data from Breaktime Media.

New research highlights a shift toward high-efficiency channels and a cautious approach to AI investments amid economic uncertainty.

Infillion will integrate Catalina’s U.S. purchase data into its platform for verified measurement and campaign optimization.

Goodway Group's Daniel Cinquegrano shares how marketers can connect AI investment to real business and shopper outcomes.

84.51° insights help brands and retailers understand what consumers consider to be new or innovative.

The move adds Ameritest’s creative testing product to Vista Grande’s innovative consumer and shopper insights capabilities.