Agency

The Path to Purchase Institute (P2PI) presents consumer product marketing executives and brand managers with a comprehensive, 360-degree perspective of the shopper journey.

Amazon, Walmart, The Home Depot, Criteo and others announced retail media-related advancements, collaborations and news during the month.

Executives from Nestle’s Purina and Bish Creative highlight what attendees can expect from their respective sessions at our flagship event, Nov. 12-14.

A new report finds almost 70% of grocery shoppers feel the in-store experience has stagnated or worsened over the past two years.

On Nov. 13, brands are exclusively invited to peer-to-peer lunch workshops on hot topics, including the convergence of CTV and commerce, winning with coupons in 2025, and AI in content creation.

P2PI talked with Ross Cully about the deal, which expands the agency’s commerce marketing capabilities and increases its managed media spend by 20%.

Profiles of Industry Impact winners Jill Cruz, Christine Foster, Melissa Gallo, Sally Tobin and Alexandra Trott.

Profiles of Innovator winners Diana Barr, Kristen DiCorleto, Molly Hjelm, Erin Mitten, Heather Nichols, Asha Tantuwaya and Tanya Valle.

Matt Riezman joins the advisory firm to help retailers with integrated marketing strategies, including branding, performance media and social media.

Co-op Media Network's physical touchpoints will be installed at store entrances, foyers or outward-facing windows at its busiest, urban locations.