Branding

As retail media spend surges, the blockbuster deal is an attempt to position the two longtime rival companies to better compete and help solve the fragmentation challenge brands are facing.

This year's guide features in-depth profiles from 4 leading companies.

Empowering Brand Publishers in the Age of Retail Media" explores the similarities between retail media networks (RMNs) and brand publishers. By leveraging first-party data and logged-in environments, brand publishers can diversify revenue streams and offer advertisers valuable opportunities to connect with audiences in meaningful, measurable ways.

This year's guide features in-depth profiles from 12 leading companies.

The Path to Purchase Institute's Q2 Commerce Quarterly report

The Path to Purchase Institute's Commerce Quarterly report

This year's guide features in-depth profiles from 10 leading companies.