Over the next 18 months, retail media investments will largely focus on building omnichannel capabilities to bridge the online and offline gap, according to a Grocery Doppio study.
SMG x Threefold's partnership director Amber Roberts will explore the increasingly complex advertising landscape and detail lessons learned over the company's 15 years building and operating major RMNs.
Collaboration is the centerpiece to brands developing measurement frameworks that will drive sustainable growth, writes executives from TransUnion Marketing Solutions.
