P2PI’s BevAlc Commerce Initiative outlines a consumer-first, good-better-best framework to improve product detail pages and elevate the beverage alcohol digital shelf.
Leaders from top companies weigh in on retail media’s evolution, ongoing priorities for both retailers and CPG brands, and what’s holding the industry back.
Retailers have traditionally sought to inspire that behavior with dedicated in-store areas, but a report by Quad encourages modernizing the tactic by incorporating digital advertising.
Leaders from the retailers' media networks will take the stage in May along with industry experts from Henkel, Swish Brand Experiences, Freeosk and other organizations.