Agency

On Nov. 13, brands are exclusively invited to peer-to-peer lunch workshops on hot topics, including the convergence of CTV and commerce, winning with coupons in 2025, and AI in content creation.

P2PI talked with Ross Cully about the deal, which expands the agency’s commerce marketing capabilities and increases its managed media spend by 20%.

Profiles of Industry Impact winners Jill Cruz, Christine Foster, Melissa Gallo, Sally Tobin and Alexandra Trott.

Profiles of Innovator winners Diana Barr, Kristen DiCorleto, Molly Hjelm, Erin Mitten, Heather Nichols, Asha Tantuwaya and Tanya Valle.

Matt Riezman joins the advisory firm to help retailers with integrated marketing strategies, including branding, performance media and social media.

Co-op Media Network's physical touchpoints will be installed at store entrances, foyers or outward-facing windows at its busiest, urban locations.

Adm Group, a P2PI member, was recognized at the Global Drinks Intel’s inaugural ESG Awards for its work with Diageo's beer brand.

The Path to Purchase Institute is proud to announce the winners of its fourth annual OmniShopper Awards ahead of the in-person celebration at P2PI LIVE & Expo in November.

Leaders from the two companies will explore important tactics and strategies, and share success stories from brands at the November event outside of Chicago.

Celebrating excellence through our awards programs is one of my favorite things we do here at P2PI, writes Editorial Director Jessie Dowd.