Agency

The brand along with its agency partner share the details behind their award-winning, full-funnel campaign.

Here's why marketers are placing more emphasis on cross-channel storytelling, according to Big Happy's Gabby Stoller.

Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media.

The move protects the regional grocer's brand and simplifies marketing for its CPG suppliers.

New research highlights a shift toward high-efficiency channels and a cautious approach to AI investments amid economic uncertainty.

Ten executives from companies such as Netflix, Heineken and Dick's Sporting Goods will help guide Big Happy’s growth in omnichannel advertising and CGI-driven creative technology.

The integration lets brands leverage Criteo's digital advertising platform as part of OpenAI’s ad pilot.

Infillion will integrate Catalina’s U.S. purchase data into its platform for verified measurement and campaign optimization.

Goodway Group's Daniel Cinquegrano shares how marketers can connect AI investment to real business and shopper outcomes.

84.51° insights help brands and retailers understand what consumers consider to be new or innovative.

Though it underscored a maturing landscape, P2PI's latest Retailer Media Network (RMN) Ratings report pointed to continued challenges for CPG brand organizations working with RMNs.

The move adds Ameritest’s creative testing product to Vista Grande’s innovative consumer and shopper insights capabilities.