Agency

The "OreoCodes" campaign nabbed medals across multiple categories.

The Path to Purchase Institute's latest proprietary research looks at the state of retail media according to agency professionals.

The third annual Path to Purchase Institute program celebrates the year’s best integrated, digital, in-store and collaborative marketing activations, as well as a new category: packaging.

Nominated by their industry peers and selected by our editors, this year's winners comprise an impressive group of rising leaders who are redefining the future of commerce marketing. Get to know them here …

The three key factors to consider when working with various networks, according to Goodway Group's Kim Hatch.

A snapshot of industry leaders from the P2PI member community: Jelmar (CLR Brands) and Thomas J. Paul.

The monthlong campaign in New York and Los Angeles promoted the national rollout of imPRESS Falsies.

The Path to Purchase Institute is proud to reveal the top 25 commerce marketers pioneering retail media through our inaugural Retail Media Awards program.

Recent news include Walmart promoting a company veteran to chief merchandising officer and Sam's Club bringing on new agencies of record.

CPG brands, retailers, agencies and solutions providers are invited to a free in-person happy hour event bringing the commerce marketing industry together on May 24.