Agency

The investment will strengthen Superfridge’s in-store marketing and merchandising display solutions and promotional program.

The new report looks at how dynamic creative optimization (DCO) is poised to change as agencies increasingly rely on first-party data.

Basketview highlights consumer details from in-store purchases, email receipts, online account connections and point-of-sale data.

Instacart, Ahold Delhaize, Google and others announced retail media-related advancements, collaborations and other news last month.

The next CONNECT Hosted Buyer Program event will take place at P2PI LIVE & Expo in November, where brands and solution providers are invited to partake in our version of corporate speed dating.

Navigo Marketing has expanded its online retail management services beyond Amazon to include category leaders Ulta and Sephora.

The deal will provide clients of all three organizations broader access to audience targeting, media measurement, in-flight optimization and clean room solutions.

Ranjana Choudhry joins the company’s MarTech leadership team from her previous role as vice president of advertising and social media at Wakefern.

Clinch shares tactics for collaborating on dynamic creative optimization for efficiency and campaign success.

Most U.S. consumers believe inflation will have a somewhat negative impact on their spending, and one in five say the presidential election will almost certainly have an impact, according to Tinuiti.

The “Blunt Marketing” campaign plays on the partners’ viral stunt last year, where the famed stoner declared he was giving up smoke, only to instead promote smokeless fire pits.

Ibotta will be Instacart's preferred third-party coupon provider across product categories on its mobile app and website.