Lidl US Debuts Brand Refresh
Lidl US has implemented a brand refresh, including a new look and tagline, across marketing materials and various touchpoints.
The grocery retailer, which operates more than 170 stores across nine East Coast states and Washington, D.C., is labeling itself as “The Super-est Market” through its new tagline (i.e., emphasizing the "super" in supermarket).
"We're passionate about the quality and variety of our offerings, and especially how we help shoppers save money," Joel Rampoldt, CEO at Lidl US, said in a media release. "This brand relaunch allows us to reintroduce Lidl US in a big way, especially as we continue to grow our business. We've always known how super we are. Now, it's time to spread the word."
Lidl US teamed up with advertising and design agency Mono to create the new look, which is depicted across various touchpoints, including in-store signage, online videos, billboards and digital displays.
"The Lidl brand is bold and distinctive,” added Michael Chao, vice president of marketing at Lidl US. “It represents a truly bespoke experience that's only available at our stores. This new brand campaign communicates all the best parts of the Lidl US shopping experience: the highest quality at the Lidl-est prices."
Lidl US is part of European grocer Lidl, which operates more than 12,000 stores in 32 countries. The retailer first established its headquarters in Arlington County, Virginia, in June 2015.