Former Albertsons Marketing VP Claire Wyatt Joins The Trade Desk

The former retail media lead at Albertsons Cos., Claire Wyatt, has left the grocery giant after three years and joined advertising technology company The Trade Desk as general manager of client services, retail. 

Wyatt started at Albertsons Media Collective in January 2022 as senior director of audience, measurement and analytics, before being promoted to senior director of business strategy and marketing science that same year. Most recently, she’s served as vice president of business strategy and marketing science since March 2023.

Prior to joining Albertsons, Wyatt also held several measurement and media-related roles at Minneapolis-based Ovative Group and Target’s Roundel before a short stint at Dunnhumby. 

Wyatt shared her excitement about her new endeavor on LinkedIn in a Jan. 6 post: “After 6 years in retail media, it’s time to leap into ad tech.”

Wyatt has participated in various Path to Purchase Institute initiatives and events, including last year's Retail Media Summit Canada and our 2023 summit in Chicago. She was also honored in P2PI’s 40 Under 40 peer-nominated awards program in 2023.

[Learn more about P2PI's Retail Media Summit Canada 2025]

On Jan. 7, Albertsons Media Collective announced the appointment of Liz Roche as VP of measurement and media via LinkedIn. Roche most recently served as chief data officer of Accelerate360. She has also held senior leadership roles within Havas’ customer engagement and data agency CX Helia. 

“From tech firms like LinkedIn and Groupon to the measurement and attribution space within Epsilon and Meta, [Roche] has a deep understanding of digital products, personalization and brand attribution,” Albertsons Media Collective said in the post. “Over her career, she has developed innovative solutions for loyalty programs and retailer partnerships, and led teams and organizations across platforms, agencies and publishers.”