Retail Media Fuels Omnicom's Acquisition of Interpublic Group As retail media spend surges, the blockbuster deal is an attempt to position the two longtime rival companies to better compete and help solve the fragmentation challenge brands are facing. Adam Thalenfeld Succeeds Late Father as Trion President Adam Thalenfeld is the third president in the American merchandising manufacturer's history. Hy-Vee Nabs CEO of Saatchi & Saatchi X as Chief Marketing Officer Jessica Hendrix will oversee Hy-Vee’s marketing efforts and retail media network growth and strategic operations. Retailers Grow Retail Media Leadership Hy-Vee, Macy’s and global media and digital marketing company Dentsu have added to and shaken up their retail media-related teams in recent weeks. Mattel Names SVP of Barbie, Head of Dolls In her new role, 15-year Mattel veteran Krista Berger will lead product and brand marketing for Mattel’s dolls category globally. Trion Industries President John Thalenfeld Dies John Thalenfeld, who was the son of the company's founder, died unexpectedly on Feb. 4. FMI Appoints New Board Members Leaders from Amazon, General Mills and Lidl U.S. are among the new additions to the Food Industry Association’s board of directors. Bold Strategies Names New CEO This is the agency’s first top leadership transition in its eight-year history. Breaktime Media Announces 3 Key Hires The Boston-based solution provider has named an SVP of sales and partnerships, a sales director and a senior project management lead. Advantage Unified Commerce Promotes Simpson The former Walmart and E. & J. Gallo exec has been named SVP of business development and customer leadership. 1 2 Next Last