ColourPop Cosmetics Lands at Target

Seed Beauty's ColourPop teamed with Target to launch a co-branded cosmetics collection in the fall. ColourPop for Target rolled out to Target stores and Target.com Nov. 6 and comprises 29 items such as eyeshadow palettes, shimmery body glitters, and lip pencils, tints and glosses. Ranging from $6 to $18 in price, the collection is also available via the brand's direct-to-consumer site. In stores, the line is stocked on a dedicated endcap display in the beauty department communicating a "this is everything" message and that the items are "cruelty free." On Target.com, a brand showcase spotlighted the collection in the fall, positioning it as new and only at the retailer. Digital support included email blasts and social media updates from both ColourPop and Target, and a banner ad within Target.com. On the heels of the collection's launch, Target expanded its beauty assortment by adding more than 120 items from ColourPop's regular collection on Jan. 29. The new additions include some popular ColourPop items as well as a "Once and Flor-al" collection only available via Target.com, Target stores and the brand's DTC site. A banner ad and brand showcase support the arrival of ColourPop's regular and Once and Flor-al collections. The makeup brand is well known and loved in the cosmetics community for its cruelty-free and budget-friendly options. ColourPop is also known for rolling out licensed, pop culture-inspired collaborations and collections, including Harry Potter, Muppets and "Hocus Pocus 2" lines. Those options typically land at Ulta stores and the beauty retailer’s website, or are sold on ColourPop’s DTC site.

ColourPop Cosmetics Lands at Target

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