Cosmetics

See how Native, Mars and Sprouts are bringing brand collaborations to life at retail through seasonal displays, a candy-to-beauty crossover, and a cause shoppers can support at the shelf.

Insights provided the rationale for a sprawling holiday-themed sensory program at Target — one grounded in a full-funnel approach to connecting retail media exposure with in-store activation.

The retailer's new seasonal assortment includes new products and on-trend items, all designed to enhance discovery.

Benefit Cosmetics ran a “Pink Dream” summer sweepstakes at Ulta Beauty awarding 10 winners $10,000 travel vouchers.

Better World Fragrance House, a brand from five-time Grammy-winning rapper Drake, launched a Summer Mink scent exclusively at Ulta Beauty in May as part of an ongoing partnership.

ColourPop Cosmetics tied in to the May 23 theatrical release of Disney’s "Lilo & Stitch" by launching a line of licensed products at Ulta Beauty as part of an ongoing partnership with the retailer.

The retailer builds on Cecred partnership with omnichannel “Get the Look” activation tied to the Cowboy Carter Tour.

Revolution Beauty leveraged the 30th anniversary of Paramount Pictures’ “Clueless” by launching a makeup collection exclusively at Walmart in May.

P2PI chats with Ulta Beauty’s Erin Houg on areas of opportunities and future aspirations for UB Media, the RMN’s approach to measurement, and much more.

Both Walmart and Ulta Beauty spotlighted exclusive tie-ins to the April 4 theatrical release of Warner Bros. Pictures’ “A Minecraft Movie.”

Ulta Beauty is spotlighting the launch of Kylie Cosmetics’ Cosmic by Kylie Jenner 2.0 as part of an ongoing partnership with Jenner’s direct-to-consumer brand.

Inspired by the 30th anniversary of Disney's 1995 film, ColourPop Cosmetics brought a line of licensed products to Ulta Beauty in March as part of an ongoing partnership with the retailer.