Narrowcasting Report: P-O-P is on the Air Lower costs, more awareness boost narrowcasting networks, but retailers and marketers grapple with how best to use the new medium. The Milkman Cometh Bill Schober, Editorial Director, P-O-P Times Advisory Council Convened in NYC Before TREX Kroger Advances In-Store Network Pampers Grows Diaper Category Elmer's Sticks with Discovery Channel Giant, Tops Dish Out More 'Rewards' 2004-2005 In-Store Media News Briefs News items about in-store media networks, in chronological order. Circuit City Plays Santa in Xbox 360 Giveaway Kroger Approves of 'Good Housekeeping First Previous 519 520 521 522 523 Next Last