Marketing Tactics

A new study reveals eight simple factors driving shopper satisfaction, loyalty and word-of-mouth.

Digital screen media at retail is not just for advertising anymore

A conversation with G2 chairman and CEO Joe Celia

Procter & Gamble shopper-marketing chief Dina Howell says the proof of retail’s potential is in the bottom line.

How Wal-Mart is changing the supermarket business and why it means more work for you

In-store can learn from online about insights.

Executives from Best Buy, True Value, Cadbury Schweppes and other companies disuss the secrets and surprises of getting at consumer insights.