Marketing Tactics

Shopper marketing isn't about the shopper. It's about the retailer.

Consumer and shopper insights converge in ConAgra's culture of collaboration

Growth at retail demands a more holistic view of shopper marketing.

The recession changes the game at America’s top retailers.

Brands that empathize both rationally and visually get more attention at the shelf.

An emotional connection at retail pulls shoppers and creates loyalty.

Seven “simple” questions clear the path to innovation and growth.