Cracked Codes 'Neuro' Caution As big brands dabble in neuromarketing, the 'science' they are using provides data that requires interpretation Diet Pepsi Gives Millennials the 'Skinny' K-C's Hannah Heads to Starbucks Liquid Nails Goes to the Pros 'Tips on Tour' campaign delivers heavy-duty adhesives to home improvement professionals where they work and shop Kohl's Revs Up the Star Power Target Aims to Make 'Summer Funner' Effie Case Study: Walmart's 'Smack Talk' Campaign The Hub: Mind Over Shopper Satisfying simple needs at retail is more complex than ever The Hub: Emotional Rescue Break through rational barriers with value beyond price. First Previous 329 330 331 332 333 Next Last
