'Neuro' Caution As big brands dabble in neuromarketing, the 'science' they are using provides data that requires interpretation Diet Pepsi Gives Millennials the 'Skinny' K-C's Hannah Heads to Starbucks Liquid Nails Goes to the Pros 'Tips on Tour' campaign delivers heavy-duty adhesives to home improvement professionals where they work and shop Cracked Codes Kohl's Revs Up the Star Power Effie Case Study: Walmart's 'Smack Talk' Campaign Target Aims to Make 'Summer Funner' The Hub: The Shopper's Trophy Brands that create cravings are the shopper’s best reward Effie Case Study: U by Kotex Launch First Previous 329 330 331 332 333 Next Last
