Marketing Tactics

More than half of dads collect coupons and plan the week’s meals in advance of hitting the store

Experts say it's imperative for brands to participate in retailer-driven activity

'Dirty Jobs' host Mike Rowe recounts the rise of his 'brand' from humble beginnings

'Extreme' and 'Super' couponing cost manufacturers and retailers money while undermining their intentions

Positec relies on old-school 'tools' to create a high-profile display