Brands Prep for Game Day at Meijer

Meijer stores are spotlighting party-hosting items from Mondelez International and PepsiCo/Frito-Lay via respective larger-than-life displays ahead of the National Football League's Super Bowl.A spectacular stocking Mondelez's Ritz SKUs directs shoppers to pinterest.com/nabisco for ideas and recipes for entertaining such as a "Nabisco cheeseboard game plan," Oreo "cookie football cupcakes," Nilla wafer "caramel bites" and Triscuit "roasted red pepper hummus bites." An elaborate header atop the display depicts a football-themed logo incorporating a cracker as a helmet and a beverage bottle as a football, the latter referencing Coca-Cola Co. beverages, which are positioned as an ideal pairing under an "enjoy unrivaled favorites" message. Coca-Cola cases are stocked directly adjacent to the display. Elsewhere in stores, PepsiCo/Frito-Lay is activating its NFL sponsorship via two football-themed spectaculars: one positioned at the front of stores and made up of PespiCo beverages and one in action alley stocking Frito-Lay chips and dips. The latter display promises shoppers a free 12-pack of 12-ounce Pepsi SKUs with purchase of three Lay's, Doritos or Cheetos packages (while supplies last). Shelf tags communicate the offer is only valid with a coupon found on select packages from brands including Tostitos. On meijer.com, a home page "make Sunday super" display ad directs shoppers to a football-themed page spotlighting product from Ritz and Oreo as well as brands including Mezzetta's flagship, Kellogg Co.'s Cheez-It, Hormel Foods' Hormel, French's Food Co.'s Frank's RedHot, Kraft-Heinz's Velveeta and Miracle Whip, and Conagra Brands' Ro-Tel and Vlasic. The page comprises:a leaderboard ad uniting SKUs from the aforementioned brands. various display ads linking to recipes that use ingredients from brands including Ritz, Miracle Whip, Kraft, Oreo, Hormel, Mezzetta, Frank's RedHot and Smithfield Foods' Eckrich.display ads linking to pages that sort product by SKUs that help "recover," "celebrate," "watch," "eat," "drink," or "prep." Meanwhile, Mars Inc. activated its own Super Bowl sponsorship at Meijer stores via custom floorstands merchandising M&M's and Skittles that plug a national sweepstakes awarding a grand-prize winner a trip to next year's Super Bowl. Consumers enter from Dec. 2, 2019, through Feb. 2 by using the Snapchat mobile application to scan a Snapchat code found on in-store point-of-sale materials or through a Snapchat ad, which let users unlock a custom branded lens and play a game within the app. The sweeps also awards:a first-place trip to the 2020 NFL Draft in Las Vegas. two second-place Visa gift cards worth $1,000.20 third-place $200 nflshop.com store gift cards.

P2PI MEMBERS

JOIN P2PI

You May Also Like

7-Eleven, The Shoe Surgeon Team Up for Football Season

Snickers Helps NFL Fans Bring Their Teams Good Luck