How Target Geared Up for the Super Bowl The mass merchant's omnichannel “Game Day” campaign spotlighted party supplies from numerous brands. Mondelez Marries CTV With QR Codes for Integrated Nabisco Campaign See how Mondelez International's digital shopping experience directed viewers to Walmart.com. How General Mills, PepsiCo Bulked Up for the Super Bowl at Meijer Both manufacturers ran bulk purchase incentives at Meijer tied to Super Bowl LIX on Feb. 9. Danone Focuses on Nutritional Resources Amid Spike in Weight Loss Drug Interest Learn how the CPG manufacturer is addressing the challenges of GLP-1 users and exploring new product offerings. Gallery: Tums’ Bourbon Street Party See how the brand promoted its heartburn relief Chewy Bites ahead of the Super Bowl through a lively, interactive event. Frito-Lay 'Mores Smiles with Every Bite' Pallet Display Lay's 'Taste Of Superbowl' Aisle Display Header Old El Paso 'Get Game Day Ready' Aisle Display Fixture Avocados From Mexico 'Always A Good Bowl' Dump Bins Pepsi Frito-Lay 'Taste Of Super Bowl' Spectacular 1 2 3 4 5 Next Last