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Retail Media Unplugged, Episode 4
P2PI chats with CVS Media Exchange and Criteo about measurement standardization and advice for brands looking to invest more in the space.
In the fourth episode of “Retail Media Unplugged,” the Path to Purchase Institute sits down for a virtual chat with Parbinder Dhariwal, vice president and general manager, at CVS Media Exchange, and Erin Lastra, head of North American retailers, retail media, at Criteo, to discuss the promise of retail media, the need for measurement standardization and advice for brands looking to invest more in the space.
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