Business Intelligence (BI)

The developments include upfront strategies and measurement innovation, writes executives from G-Comm.

In this one-hour Learning Lab education course, Amanda Wolff, CRO of Jenda and board member at Firstmovr, explores the impact of product relevance on retail media performance metrics, as well as how relevance is fueling emerging technologies in the retail search landscape.

Recently, retail media networks have taken the advertising world by storm. To unlock the potential of media networks, retailers and advertisers need comprehensive location intelligence metrics, which offer greater visibility into shoppers’ offline habits.

McCormick, Walmart and Sprite are among the brands that resonate best with Black Americans, according to 2023 research from Collage Group.