French skincare brand Provence Beauty made its U.S. debut this month at Ulta Beauty stores and Ulta.com. Provence Beauty encompasses 11 products, including moisturizers, serums, masks, cleansers, a toner and an eye cream. Ranging in price from $18.99 to $24.99, the brand boasts all its products are formulated with a unique blend of ingredients derived from the south of France. The SKUs are also available via direct-to-consumer site ProvenceBeauty.com. "We're thrilled to partner with Ulta Beauty to bring our modernized skincare solutions to more people and help share our philosophy with their passionate beauty community," Jeremy Abesera, Provence founder and CEO, said in a media release. In stores, the line is stocked on a dedicated floorstand that touts the brand’s commitment to using vegan and clean ingredients as well as the fact that its products don’t contain alcohol, fragrances and synthetic colors. Facebook and Instagram updates from Provence and a brand showcase on Ulta.com also are promoting the launch. "Our [shoppers] are always seeking effective and innovative solutions to add to their routines, and what better way to get them started on their 2023 skincare goals [than] with Provence Beauty," Penny Coy, Ulta Beauty vice president of merchandising, said in the release. "With its modern formulas and clinically proven ingredients, we know this new brand is well on its way to becoming a longtime favorite among [shoppers].”