CeraVe Launches Multi-City Tour With a Giant Gift Box Pop-Up The activation blends brand history with interactive elements to reinforce loyalty and generate shareable content. L'Oreal Backs AI Beauty Matchmaker, Noli The platform provides consumers with personalized, science-driven recommendations. How Bubble Skincare Launched at Target Direct-to-consumer brand Bubble Skincare arrived at Target with an exclusive Hydro Heroes set and earned secondary merchandising space via an account-specific endcap display. Dollar General, CVS, Sephora and More Face Off With Beauty Sales Events Explore how retailers are elevating the category with increasingly competitive annual spring sales. The Evolution of Skincare Marketing: From Glamour to Authenticity Beauty’s new playbook has AI, social media and transparency reshaping skincare marketing as brands adapt to a digital-first world. Estee Lauder Storefront Launches on Amazon The prestige brand's shop includes a virtual foundation tool that's exclusive to Amazon. "Dare to Be Truly You" We present a case study for this 2024 REGGIE Award winner: Dare to Be Truly You. Boots Launches Beauty-Centric Campaign The British retailer continues to add brands and make over beauty departments. Burt's Bees Teams With Amazon on 'Screencare' Product Sets The Canada-focused effort includes custom skincare selections inspired by top Prime Video genres. Kiehl's and Rothy's Launch on Amazon Amazon bolstered its assortment in May by adding digital storefronts from Rothy’s and Kiehl’s Since 1851. 1 2 3 4 5 Next Last
