Skin Care

The Versed executive joined Archive.com co-founder and CEO Paul Benigeri last month for a conversation that cut past the metrics to the operational realities of influencer marketing at scale.

The activation blends brand history with interactive elements to reinforce loyalty and generate shareable content.

The platform provides consumers with personalized, science-driven recommendations.

Direct-to-consumer brand Bubble Skincare arrived at Target with an exclusive Hydro Heroes set and earned secondary merchandising space via an account-specific endcap display.

Explore how retailers are elevating the category with increasingly competitive annual spring sales.

Beauty’s new playbook has AI, social media and transparency reshaping skincare marketing as brands adapt to a digital-first world.

The prestige brand's shop includes a virtual foundation tool that's exclusive to Amazon.

We present a case study for this 2024 REGGIE Award winner: Dare to Be Truly You.

The British retailer continues to add brands and make over beauty departments.

The Canada-focused effort includes custom skincare selections inspired by top Prime Video genres.