P2PI’s Future Forward to Explore Data, Measurement & Retail Media Tactics

Mondelez International, Kroger Precision Marketing, Kraft Heinz and others join the speaker lineup to discuss various aspects and trends related to retail media and digital marketing.

Jacqueline Barba

3/26/2024

The Path to Purchase Institute has added more speakers and sessions to its annual Future Forward conference, taking place May 13-15 in Philadelphia.

Retailers, CPG brands, solution providers and industry thought leaders will take the stage at the event to explore a variety of hot topics including how innovative CPG brands and retailers are using shopper insights, analytics, retail media, AI and more to unlock new levels of engagement and conversion across the path to purchase.

In addition to a Whole Foods keynote and fireside chat and other previously announced sessions, the lineup includes:

A session from Mondelez International’s Emily Curry and Acorn Influence’s Heather Nichols on “The Influence Renaissance: Measuring Impact through Creator Content on CTV.” The partners will discuss how to transform dusty upper-funnel influencer tactics into a holistic strategy that fully leverages content investment and drives measurable conversion at retailer partners.
A session from Kroger’s 84.51 data analytics subsidiary titled, “Data-Driven Insights: A Game Changer.” Chandra DiGregorio, vice president of data science, commercial insights and loyalty, will share learnings and insights on how to bridge the gap between business needs and data science acumen.
A session from Kroger Precision Marketing’s (KPM) Jenny Holleran and Kraft Heinz’s Shobha Kansal on “Accelerating Future Growth Through Precision Audience Segments.” The pair will share how brands are using purchase data and other first-party signals to predict trends, drive more relevant messaging and pave the way for future growth.
A session with Adomni’s Eileen Crossin on “Revolutionizing Commerce on the Go” will explore shoppable video content and how this modernized approach to retail media transforms shopping by delivering interactive and immersive purchasing opportunities on real-world screens.