See What P2PI Has in Store for Future Forward 2024

Last updated: April 18 at 1:30 p.m. CT.

Retailers, CPG brands, solution providers and industry thought leaders will take the stage at the Path to Purchase Institute's annual Future Forward conference, May 13-15 in Philadelphia. 

With data at the core of understanding shopper behavior, the event will explore how innovative CPG brands and retailers are using shopper insights, analytics, retail media, AI and more to unlock new levels of engagement and conversion across the path to purchase.

The lineup includes: 

• A keynote session from Jordan Berke, founder and CEO of Tomorrow Retail Consulting and former Walmart executive, on “Maximizing the Immersive Journey Through In-Store Digital Engagement.” He'll define and quantify in-store digital engagement, explain what retailers and brands must deliver to unlock “the immersive journey” and share which retailers are leading in this space.
• An in-depth discussion from CVS Media Exchange's Parbinder Dhariwal and Kenvue’s Andrea D'Emidio on "How Transparency Drives Retail Media Success" and the role it plays in building advertising campaigns, brands and relationships that last the test of time.
• A session on "The Evolution of AI in the Content Creation and Execution Lifecycle" from Vizit's Eli Orkin and CourtAvenue's Rory Foster. 
• A session from Gopuff discussing its new "Powered by Gopuff" platform and how the company is expanding its capabilities to support CPG partners in meeting consumers rapidly evolving expectations, particularly around instant commerce.
• A session on "The AI-Enabled Brand: Accelerating Growth and Optimizing the Customer Journey" with Benjamin Felix, chief marketing officer at Stackline. He will unveil a playbook for fostering brand growth through AI and up-to-date market intelligence as well as share how to refine product portfolios, anticipate trends and streamline operations and inventory management. 
• A session on “The Sentient Store: Leveraging In-Store Customer Behavior to Engage for Conversion.” Ben Reynolds, vice president of business development at Walkbase, a division of Stratacache will share key measurement strategies, examples of activations and how signals from in-store customer behavior can be leveraged with the same methodologies as e-commerce.
• A fireside chat with Uber global director and head of CPG partnerships Megan Ramm on engaging new audiences and leveraging data to deliver targeted, effective messaging as well as the emerging technologies Uber is tapping into.
• A keynote session/fireside chat with P2PI’s editorial director Jessie Dowd and Whole Foods Market’s Christine Sturch, principal design and innovation team leader of the store design team, on “The Future of Grocery Retail.” 
• Multiple sessions exploring data, measurement, retail media and influencer and digital marketing tactics with speakers from Mondelez International, Kraft Heinz and Kroger's 84.51 and Kroger Precision Marketing.
• A fireside chat with Under Armour’s Christiana DiMattesa, senior director of DTC channels and experiences, exploring how harnessing both qualitative and quantitative data can provide a comprehensive understanding of consumer behavior, preferences and trends.
• A keynote address from futurist Tom Edwards on “The AI Effect: Revolutionizing Business, Behavior and Beyond.” He’ll discuss the latest industry trends and take a journey through pop culture topics and discuss how each topic represents a shift in culture and technology. (Read a Q&A with Edwards here.)
• Ulta Beauty vice president, consumer insights and guest services, Elizabeth Oates, who will present a session on “Humanizing Retail – Understanding the Holistic Consumer” and how human elements of retail data can be found and prioritized. 
• Spark Foundry’s April Carlisle and her session on “Renewing the Relevance of Iconic Brands: What’s Cooking at Campbell’s.”
• Incremental’s Skye Frontier and Andrew Lipsman from Media, Ads + Commerce presenting a session on “Going Beyond ROAS: The True Drivers of Retail Media Incrementality.”

We’ll also host a special ceremony and cocktail reception on May 15 honoring our 2024 Hall of Fame inductees as well as this year’s recipients of our 40 Under 40 awards.  

Visit our dedicated website for more details on Future Forward, our growing lineup of speakers and sessions, and to register.