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P2PI Adds Whole Foods to Future Forward Agenda

A keynote session and fireside chat with Whole Foods’ store design team leader exploring the future of grocery retail is among the in-store experience-related sessions we’ll have at the May 13-15 conference.
future forward 2024

The Path to Purchase Institute has added more speakers and sessions to its annual Future Forward conference, taking place May 13-15 in Philadelphia.  

Retailers, CPG brands, solution providers and industry thought leaders will take the stage at the event to explore a variety of hot topics including how innovative CPG brands and retailers are using shopper insights, analytics, retail media, AI and more to unlock new levels of engagement and conversion across the path to purchase.

In addition to the previously announced sessions, the lineup includes: 

  • A keynote session/fireside chat with P2PI’s editorial director Jessie Dowd and Whole Foods Market’s Christine Sturch, principal design and innovation team leader of the store design team, on “The Future of Grocery Retail.” The pair will go behind the scenes and explore how Whole Foods and Amazon are innovating to build a best-in-class grocery shopping experience that connects with today's consumers. Sturch will share how her team has tapped into data and insights to develop new ways of thinking about grocery retail and reinvent the future, including a dive into the recently announced new urban format, Whole Foods Market Daily Shop.
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Patrycja Malinowska (left) and Dan Sabanosh (right)
  • A “Shopping IRL: Exploring the In-Store Experience” session from P2PI’s director of retail Patrycja Malinowska alongside Great Northern Instore’s director of shopper marketing, Dan Sabanosh. The duo will reveal recent proprietary research into the in-store experience and offer insights into evolving shopping patterns, new areas of opportunity and the trends and topics that could influence future behaviors. 
  • A follow-up to futurist Tom Edwards’ morning keynote, where he’ll lead an action-oriented breakout session titled “From AI Effect to AI Action.” Edwards and attendees will create a new product together and build a campaign using generative AI to showcase the full power of large language models, AI and prompt engineering.

Visit our dedicated website for more details on Future Forward, our growing lineup of speakers and sessions, and to register. 

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