P2PI Names 2024 Hall of Fame Inductees

Charlie Menchaca
Managing Editor
Charlie Menchaca profile picture

We are thrilled to announce the three industry leaders who have been selected for 2024 induction into the Path to Purchase Institute Hall of Fame. They are:

  • Tammy Ackerman, Vice President, Retail E-Commerce, Treasury Wine Estates
  • Stephen Bettencourt, Executive Director of Enterprise Brands and Retail Insights, CVS Health
  • Pamela Velarde, Vice President, Omnichannel Retail Marketing, Mattel
From left: Tammy Ackerman, Stephen Bettencourt and Pamela Velarde

Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame. (There were no inductees in 2021 due to the COVID-19 pandemic.) From the work they produce to their daily business practices, these inductees represent the very best of the path-to-purchase and commerce marketing industry. They foster best practices and demonstrate a supreme understanding of all marketing efforts.

Ackerman, Bettencourt and Velarde will be profiled in the March/April issue of P2PI Magazine. They will also be honored during a ceremony at P2PI’s Future Forward conference on May 15 in Philadelphia. The event will explore the ways innovative CPG brands and retailers are using insights, analytics, retail media, AI and more to unlock new levels of engagement and conversion across the path to purchase.

See a complete list of previous Hall of Fame inductees.