P2PI Names 2023 Hall of Fame Class

The Path to Purchase Institute is thrilled to announce the three industry leaders who have been selected for 2023 induction into the Path to Purchase Institute Hall of Fame. They are:

• Mimi Dixon, Director, Brand Activation and Content, Crayola
• Brent Rosso, Vice President, UB Media, Ulta Beauty
• Bob Waibel, Senior Director, Commerce Marketing, Conagra Brands

Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame. (There were no inductees in 2021 due to the COVID-19 pandemic.) From the work they produce to their daily business practices, these inductees represent the very best of the path-to-purchase and commerce marketing industry. They foster best practices and demonstrate a supreme understanding of all marketing efforts.

Dixon, Rosso and Waibel will be profiled in the March/April issue of P2PI Magazine.

See a complete list of previous Hall of Fame inductees.